I build belief and the system to create it.
Marketing’s job is to build belief.
From brand positioning to pitch deck to event panel, the goal is consistent: help your audience understand the value you can create for them, and motivate them to take action.
As a marketing leader, I’ve built belief for brands, products and services at iHeartMedia, Viacom and Nickelodeon. I've built go-to-market motions from scratch, developed B2B content engines that drive pipeline, created events that build brand, and crafted narratives that win business. I lead marketing teams to build on their strengths, understanding that fundamental to the tools, AI workflows and processes that drive results is always the people behind them.
Focused on strategic problem-solving, I currently consult for enterprise brands, growth-stage startups and non-profits. Some clients need a full go-to-market strategy. Some need materials and training for their sales team. Some just need an experienced marketer to look at what's working in their marketing and what isn't, and quickly recommend the best path forward. I take on what my clients can’t, and I make it easier for them to achieve their business goals.
If you’re interested in learning more, I’d love to hear from you. Contact me at tracy.jennifer@gmail.com.
Expertise
-
Every business success starts with knowing your value. I help you define what makes your brand unique, and why customers, investors and partners should work with you.
-
I develop the strategy, plan and materials for introducing new things to your market, including new products, a new retail location, a new service. This includes building the pitch and presentation you can take to market.
-
From training sales teams to tell the brand story to creating the core pitch they take to market, I build the materials and training sellers need to drive revenue.
-
Content is more important than ever to help your future customers discover your business and brand. I help identify the topics and key messages you need to drive discoverability and leads, then create the content for you.
-
Need help preparing for a panel, or are you planning your own event? I can create the programming, talking points, guide event logistics and invitation best practices, and share my playbook for running events that inspire people.
Work
Events that convert
+95% event conversion · 3X social performance
Led cross-functional planning and execution of high profile B2B thought leadership event targeting agency HoldCos, national brands and SMBs, built on a playbook I created the prior year.
Brand building for multiple audiences
+14% brand affinity lift for 20-year old IP
Led social and digital relaunch strategy for multi-generational consumer IP, including brand voice, content, experiential and partnerships.
Narratives that build belief
Exceeded brand perception target +52%
Developed an insight-driven core message that shifted brand perception by reframing the narrative around customer outcomes. Integrated the new value proposition across presentations, pitch decks and industry panels.
Ad Products built to perform
100% sell-through · 30% reduction in production costs
Identified the opportunity to build a scalable branded ad product suite, customizable per sponsor at lower cost and faster time to launch. Led strategy, ideation, sales enablement and marketing, including a mobile-first sales tool with product demos and pricing.
Content that drives leads
+295% leads YOY
Led a cross-functional team spanning sales, analytics, engineering and marketing to build a new AI-powered lead gen content engine.
Leading through change
+17% RFP win rate
Unified three separate teams — marketing, creative and project management — into a single business unit, building new structure, workflows and mission from the ground up to better serve partners and sales.
Want to learn more?